Developing a New Market
We have officially been working in India for 2.5 years now, but it is still a fairly new and developing market for us. Introducing a company into an already mature market with similar products is very challenging. It takes attention, care, and a product that adds more value than its competitors’.
Before committing to the Indian market, we did our homework. We researched the competitors, key differentiators, competing products, and how we could best offer customer support. We put ourselves in our customers’ place to really understand their needs so that we could ensure we had a valuable product and support team that could help them meet their goals.
If we felt our customer service would be compromised by distance or communication barriers, we would not have entered this market. Melink Corporation prides itself on being a customer-focused service company. From the beginning, it was important to have someone on the ground in India to speak with customers, visit sites, and work with the home office in the United States. (That’s where I come in!)
Speaking of the home office, a critical component to entering the Indian market has been the support of the Intelli-Hood’s U.S. team. They have worked continuously with promptness to provide all the technical details that our customers need, which is the biggest boon to earn customers’ trust. I am really thankful for all the team members who supported the launch of Intelli-Hood within my region. Together, we are bringing an end-solution to save energy in our global environment.
Early Success in India
Because of all the behind-the-scenes work to enter the market, we have seen success.
One of our biggest Indian projects that has been successfully retrofitted with Melink’s Intelli-Hood system is a project in the operation kitchen of a large resort. The kitchen contains all kinds of cooking appliances to prepare food for different cuisines, like Indian, Chinese, Italian, etc. For almost a full year, we have continuously monitored the system from Day 1 of installation and commission. With these real-time result readings, we were able to prove the benefits of our product in regards to energy savings and return on investment, which has paved the way for the approval of many other projects.
Here are examples from this project. You can see the energy savings:
Main Kitchen – Fan Speed Profile
1/1/2019 to 12/31/2019
This kitchen includes five hoods and two exhaust fans. With Inteli-Hood, the customer gained an electrical savings of 1,17,496 kwH/year.
Secondary Kitchen – Fan Speed Profile
1/1/2019 to 12/31/2019
This smaller kitchen includes two hoods, one pizza oven, and one exhaust fans. With Intelli-Hood, the customer gained an electrical savings of 25,077 kwH/year.
Based on this information, we are working with the client to analyse more data to help them to be more energy efficient and to lower their operating costs.
What’s Next for Melink in the Indian Market?
Moving forward, we are working with our partners to customize Intelli-Hood system designs to meet their site requirements. We look forward to future projects in existing kitchens (retrofits) and also new projects spread across Asia.
If you have a project in India and would like to learn more about Intelli-Hood, please contact me. I live and work in India full-time, and I would welcome the chance to introduce you to Melink’s products. Email me at [email protected].